Save the date for November 3, 2011 for the first group workshop hosted by Images for a Cure founder, Kristen Weaver!
This past year I have really started focusing on becoming the business I’ve always wanted to be. I’ve expanded my staff, my traveling and hopefully, my skills, to be a better photographer and a stronger business person. Photography isn’t just about having a talent to shoot, or the ability to edit. It’s about the business of photography and how marketing and sales impact your business even more than your creativity. It can be a difficult pill to swallow sometimes, but we’re just as much in the business of customer service as we are artists.
I’ve been hosting an array of one-on-one workshops during 2010 and have decided that I’d like to use the skills I’ve learned to host a 10-seat workshop, all benefiting my organization, Images for a Cure.
The idea actually came from a few of my chatters on my online social networking site, http://kristenweaver.ning.com. They encouraged me to host a group workshop at a reduced price that will help us achieve our goal of $18,000 for The Breast Cancer Research Foundation in 2011! It’s a hefty goal – but one that I feel can be accomplished with the outstanding support of our industry and our clients!
But it has to start here. With me. Right now.
I’ve always been willing to share my “secrets” (they’re not really secrets… maybe just tools of the trade that has taken me awhile to figure out), but I think having this group workshop will be a way to expand our knowledge and make the industry a better place professionally!
So what will we be covering??
Photography, yes, that’s a given. Nothing technical though – I’d like to keep this more based around business, marketing, sales, being confident in your work, client relationships and working with clients at shoots and weddings.
The ideal attendee will have intermediate knowledge of their craft, but looking to expand their business. To grow and achieve a new level of success. Maybe it’s in the little things you’re saying (or not saying) during client consultations that we can work on to give a better conversion rate of lead to booked client. How do you connect with vendors and get your name out there as a top notch photography company? How will clients see your brand and marketing as a reflection of the type of bride you’re looking to book. Are there disconnects with your marketing and your pricing? How are you pricing yourself?
There’s so many amazing topics we have planned for the agenda and I’m thrilled to be offering this workshop to 10 lucky photographers this fall. For the full details, keep reading!
Date: November 3, 2011
Time: Roughly 10am-6pm
Location: Orlando, FL
Cost: $500, donated to our FirstGiving Site
Food: a little unorthodox, but it will be pot-luck! So everyone is encouraged to bring some little to munch on. We’ll be ordering lunch in.
Topics: Marketing, Blogging, Social Media, Business, Client Relationships, Posing and much more!
Shoot: Yes! We will be doing one shoot with a couple at the end of the workshop
Critique: A second option to join a one-on-one critique will be offered the following day. It is one hour and $150 (this money is paid to KWP directly and is not donated, but will help cover the cost of the workshop if any out of pocket expenses are occurred – like lunch!)
Attendance is accepted on a first come, first serve option.
How do I register?!
In Event Type, select Photographer Workshop and let us know you found out about it on the blog!
We will email you back with the approval to submit your payment to our FirstGiving website if you were one of the first 10 to contact us. You only have one hour to submit your payment before your spot is opened up to the next person on the waiting list. Please note – there are no refunds since the money is donated directly to the BCRF, however you may transfer your seat to someone else if you can’t make it.
Hope to see you there!!
Oh, and check out a little peek of me at work :)